May Editorial

Metti un po’ di musica leggera perché ho voglia di niente… anzi leggerissima! This song by Colapesce and Di Martino has become my mantra, during home aperitifs with my daughter, hinting at dance steps in the kitchen or humming out of tune in the car when I go to work, a real catchphrase present in my head morning and evening. What do I want? Of nothing … of lightness, we have already thought too long about painful and dramatic things now we want a pleasant nothing, which then means everything, or rather all those things, even very small ones, like having a cappuccino in a bar, which could not be more to do … For too many months we have dealt with only the basic needs of the children’s family home, moving from the pharmacy to the school to the supermarket for essential goods, socks and underwear for the children, overalls to stay at home, supplies for the weekend, now is the time to rekindle the desire for something that is not only light but also, why not, absolutely superfluous! We deserve it.

It’s May, spring now fills our days with scents of flowers and hot sun and we can’t help but feel that unbearable inebriation that comes from the desire to buy something new, but not because we really need it, just because we like it. I know, it is frivolity, but how long has it not happened to me to walk in the streets of the shops and enter to browse only for the pure pleasure of trying something in the dressing room and seeing how it is, to be amazed at having found something I had, without to know, an absolute necessity to feel good.

I believe that we women all agree on the therapeutic value of the purchase, but what to buy in this moment when we want everything and nothing? And above all for what? Events, parties, occasions are still lacking, but there is the possibility of going out to a restaurant for lunch, of venturing into a cinema, of inviting two friends over for dinner, always respecting curfews and distancing.

And that’s enough to make me want to be pretty, to wear something special. Enough shapeless dresses and slippers, spring this year must really make us flourish again. I confess that before (Covid) I used to buy things compulsively, perhaps low cost, to compensate for a pain, an effort, or to reward myself for a small success, only to find a quantity of things in the closet that I would no longer have. remitted, with the knowledge of having thrown away some money. Today, I don’t know about you, but I certainly conditioned by the long abstinence from shopping, I want to buy less and better, maybe one very special thing, which will remain in my wardrobe for my whole life (oh well maybe I exaggerate!) But that I will definitely not tire the next season. And when I locate it, I will pay close attention to the internal label that reveals the technical composition, to be sure that the fabric is really precious and worth the price I see on the tag. After that I will let myself be carried away by the joy of wearing a color to choose …

I have never seen such an explosion of bright colors in the windows and on the pages of newspapers, as if never before have women wanted to get noticed, to express even only with the color of clothing (yes, just like royalty) their emotions, the joy of being able to share pleasant moments with others after the long months of isolation. And then we fearlessly choose a bright, full, decisive color without fear that it will be … too much, and indeed we dare even more to combine it with another color block, as we had never done in life: yellow with green, red and l ‘blue, pink together with orange, yellow and peacock. Each of us has a favorite color that enhances our complexion and makes us feel beautiful, now is the time to find out. And to buy it.

Crida, you know, was born in February 2020 just on the eve of the epochal change that would have swept the world in this last year, presenting a small capsule of very brightly colored silk dresses. Even then we thought that there is nothing more beautiful, cheerful and full of energy than a colored garment made of natural fabric, and today the new spring-summer collection it enhances this trend even more and takes on a profound meaning not only of style but of the will to live, to enhance our beauty and femininity, to… start over.

Here is the lightness of which Colapesce and Di Martino sing, a need that we should not be ashamed of but that helps us to make ourselves feel ready to live with others and to express our tiring way with a new and colorful dress. revenge.