Cristina Parodi an undisputed style icon: launches a fashion brand (for a bombshell 2020). – Elle Italy

Cristina Parodi launches her fashion brand together with her friend interior designer Daniela Palazzi. The choice of the name – Crida Milano – could not have been more accurate than this: beautiful even just to pronounce it, this mix of names (Cri + Da, literally!) Immediately recalls the idea of the energy that is released by female collaboration of two women who grew up together.

Inspired by typically Italian good taste, Cristina Parodi is now ready to reinvent herself (also) as a designer and supporter of Made in Italy. The essence of this mission also embraced by co-founder Daniela Palazzi can already be found in the Spring Summer 2020 capsule collection, with which Crida marks its official debut. Cristina Parodi and Daniela Palazzi have chosen Bergamo – the setting of their twenty-year friendship – as the starting point for the creation of their fashion brand. Iodonna.it in fact defines their brand as a true “km 0 project”: it is in Bergamo that the two neo-designers have selected the fabrics. And it is also in Bergamo that these were used for the creation of the first ten dresses and the two outerwear that constitute the beating heart of the first Crida capsule collection, an inexhaustible source of Spring Summer 2020 fashion trends. Silk, cotton and other 100% natural fabrics are the protagonists for men’s shirts, chemisiers, pullovers and flared skirts: each garment is designed to be worn from morning to evening, for dynamic women who are always on the move who also demand comfort – and above all – by style.

Source:https://www.elle.com/it/moda/ultime-notizie/a30711742/cristina-parodi-marchi-moda-2020/