Press Archivi | Page 3 of 3

The Italian journalist, together with her long-time friend Daniela Palazzi, has unveiled the first capsule collection of their brand, Crida: a series of ultra-feminine and versatile garments, suitable for every woman.

Fashion is a more or less secret passion of many women who, although they have established themselves professionally in different fields, at a certain point in their lives decide to focus on it. Whether it is a total change of career or a project carried out in parallel, there are numerous examples of success in this sense, and one of these is developing here in Italy from an idea by Cristina Parodi and Daniela Palazzi: it is Crida, a fashion brand that takes up the initial syllables of their names, born in Bergamo from the will of the Italian journalist and her friend, a great lover of art and interior design.

Clothing has always been a shared interest for Cristina and Daniela – friends for twenty years now and mothers of three and four children respectively – along with their choices in terms of looks. Then it turned from a dream into reality: the lowest common denominator of style for the two neo-designers is a feminine elegance in harmony with nature through fabrics, for clothes with impeccable workmanship but also functional and comfortable, that caress the body and its shapes. A fashion idea born from sharing the same tastes and that led the two friends, Cristina Parodi size 42 and Daniela Palazzi 38/40, to create a capsule collection in which the models adapt to both, in the name of versatility.

It is with this collection that Crida officially sees the light, consisting of ten dresses and two coats for the next spring season: a series of ultra-feminine garments with a cozy fit, without zippers, with dancing skirts that reach the feet or below the knee and wide sleeves with precious cuffs. Practical and refined looks at the same time, suitable for day and evening, and made with fine fabrics such as silk, cotton for the men’s cut shirts, double crepe for the jackets or even the light chiffon of the polka dot dresses. The colors of the capsule collection range from classic cream to bright tones of forest green, Tiffany blue, bright yellow, tobacco and red: colors that Cristina Parodi has always loved to wear, and with which we have been able to admire her several times on television. Each Crida model also features the name of an Italian city, to honor the Bel Paese’s tradition in terms of style and highlight the local origin of the fabrics and their manufacturing. A sustainable, all-female bet. What is increasingly needed.

Source: https://www.vanityfair.it/fashion/news-fashion/2020/01/30/cristina-parodi-stilista-crida-moda-sostenibile

A modern, sustainable and easy-to-wear wardrobe, with a high level of femininity: here is the first spring summer 2020 capsule collection by Crida

Cristina e Daniela. Due amiche, un sogno. Che oggi diventa realtà: dall’incontro dei loro nomi e della loro creatività nasce Crida, un nuovo brand di moda dedicato a tutte le donne. La prima capsule collection per la primavera estate 2020? Un guardaroba moderno, sostenibile e facile da indossare, ad alto tasso di femminilità.

A female bet

Cristina Parodi and Daniela Palazzi have known each other for 20 years, but they have different stories. One is a well-known journalist and TV presenter who is very busy between home and work, the other is passionate about art and interior design and is the mother of four children. Both born and raised in Bergamo, they are not only linked by a long-standing friendship, but also by a unique sensitivity for style: characteristics that inspired them in the creation of Crida, the zero-mile fashion project born right in “their” city. It is here, in fact, that they buy fabrics and make them.

Capsule wardrobe

Crida’s debut capsule collection for spring summer 2020 consists of ten dresses and two coats. Each model is named after a city in Italy: a tribute to the Made in Italy style. Natural fabrics and quality workmanship, as well as attention to convenience and comfort, are the flagships of these garments designed by women for women. A few, studied pieces to be worn in rotation over and over again: sweaters, men’s shirts, full skirts and chemisiers in 100% natural fabrics, such as silk, canvas and cotton, which mix neutral tones such as cream, black, terracotta and tobacco with forest green, pastel blue, yellow and red. And then the fitted blazer in double crepe and the 100% silk faille trench coat to match the dresses, playing with layering.

Style and comfort for everyone

A wardrobe that is all about elegance, but doesn’t compromise on practicality. Crida’s pieces come in comfortable midi lengths and don’t have zippers, to best enhance different body types. Basic pieces designed to be worn all day, every day. For those who, despite their busy schedules, love to look good and dress well. At any age.

by Martina D’ Amelio
Source: https://bit.ly/2MmZRoP

Modern but above all sustainable, the Crida line designed by Cristina Parodi and Daniela Palazzi is a hyper feminine capsule collection.

The name of the line comes from the union of the two names of friends who shared a dream, Cristina Parodi and Daniela Palazzi, hence Crida. The two women have known each other for some time, but they come from different worlds. One is a well-known journalist, the other is an art-loving interior designer. Both born and raised in Bergamo, not only are they very close friends, but they both share a visceral passion for style, which led them to the creation of a 0 km fashion project, their Crida.

Cristina Parodi and Daniela Plazzi: Crida the capsule collection.

In the spring summer 2020 season there will be the debut of the Crida capsule collection, consisting of two outerwear and ten dresses. Cristina Parodi and Daniela Palazzi wanted to give each model in the collection the name of an Italian city, to emphasize the homage to Made in Italy that the line makes.

The peculiarities of this line lie in the materials used to make the garments that compose it. Natural fabrics and the quality of their workmanship are the cornerstones of this line: created by women thinking about the needs of women themselves. The focus is mainly on comfort and wearability, in such a way that they can satisfy the style and needs of the female audience.

What makes up the Crida line?

The pieces are basic, designed to be worn all day, are those of Crida. Few pieces, but designed to be worn several times. Among these: flared skirts, pullovers, masculine-cut shirts and chemisiers, all made, strictly, in 100% natural fabrics.

Silk, cotton and canvas mixed with natural colors such as terracotta, black or white, also passing through pastel colors, all of this line exudes femininity. To complete the collection, the silk faille trench coat and the double crepe blazer, which are very easy to combine with other garments in the line, creating plays of layers also suitable for those who love to stay warm. Crida is a collection that focuses on elegance without forgetting practicality. Each dress is characterized by midi lengths and has no zippers, this also to enhance the most disparate physicalities in the best way and adapt to all.

Source: https://www.donnaglamour.it/crida-brand-cristina-parodi/fashion/?refresh_ce

Cristina Parodi debutta nella moda con il marchio Crida

Crida, the brand founded by the TV presenter Cristina Parodi and Daniela Palazzi, is making its debut. Crida is the sum of the two names and is a project born in Bergamo and raised around the idea that feminine elegance is made of natural fabrics, impeccable workmanship but also of convenience and comfort.

The two founders, we read in a note, live in Bergamo, have known each other for twenty years and love clothes. “They are very similar in their style choices, so much so that they buy the same things and sometimes when they meet they are dressed the same, but they have different stories: Cristina has three children, Daniela four, one of whom is a journalist who is always around for work, the other more linked to her city with a great passion for art and interior design. The first is size 42, the second a thin 38-40. Yet they have managed to create models that in the same size fit both. “, reads the press release.

The brand has just launched a spring summer capsule of ten dresses and two outerwear. They are feminine dresses with an excellent fit, because they do not have zippers, they rest on the hips without tightening, they have dancing skirts up to the feet or below the knee, wide sleeves with precious cuffs.

Suitable for day and evening, the garments are made of silk, cotton, canvas, crepe and chiffon.

The price range goes from 600 to 900 euros for dresses, while the trench coat reaches 1200 euros.

The colors of this capsule range from cream, to the bright tones of forest green silks, Tiffany blue, bright yellow, tobacco and red.

Source: https://fashionunited.it/news/moda/cristina-parodi-debutta-nella-moda-con-il-marchio-crida/2020020320692

Crida: Inno allo Stile Italiano in chiave Effortless Chic | Rassegna Stampa | Crida Milano

Cristina Parodi, journalist and well-known face of TV, entered the world of fashion by founding her brand “Crida”, from women for women.

The journalist and presenter Cristina Parodi has put aside the world of TV to launch herself as a stylist. The former TG5 presenter founded, together with her best friend Daniela Palazzi, her brand “Crida”. The Spring-Summer collection was presented at the last Milan fashion Week and is made up of minimal dresses, with light and comfortable fabrics but at the same time feminine and versatile.

Suitable for both day and evening, the collection consists of ten dresses and two outerwear. Each garment bears the name of an Italian town such as Venice or Positano and it is possible to buy them on the official website of Crida.

The testimonials for the social campaign are Cristina Parodi herself and her partner Daniela Palazzi. In fact, the name of the brand “Crida” derives from the initials of the two founders Cristina and Daniela. “Dedicated to the infinite women contained in every woman.” reads on the official page of the new brand based in Milan.

Cristina Parodi is making her debut as an entrepreneur and designer in the fashion world but has been a regular at Milan Fashion Week for years, participating in the most important fashion shows. Even during the social evenings, the presenter has always sported very refined and elegant looks.

Cristina Parodi’s career on TV began at the turn of the 80s and 90s, arriving at TG5 in 1992 becoming one of the most famous and popular presenters by the public. From 1996 to 2005 he was at the helm of the afternoon program “Verissimo”. After many years of militancy at Mediaset, Parodi leaves the company and moves first to La7 and then to Rai, where she leads “Live Life” for a few years. His latest broadcast, “la Prima Volta” was broadcast last year on Rai Uno as well.

by Valentina Turci
Source: https://bit.ly/2Y2OaJI

Together with her friend Daniela Palazzi, the presenter is about to launch the Crida brand

Cristina Parodi has been accompanying Italians directly from the small screen for almost thirty years. The well-known journalist was the protagonist of the first and revolutionary. TG5 led by Enrico Mentana, launched on 13 January 1992. Since then we have seen her as the host of Verissimo , and then moved back to television news, before migrating to La7 and Rai.

Wife of the mayor of Bergamo, Giorgio Gori, Cristina Parodi has always stood out for her class and elegance. Over the years, her style has evolved but has remained faithful to her passion for colors, patterns and impactful looks. A real lady among silk dresses, wide trousers, cashmere coats, hyper-designer bags.

Her knowledge of the fashion world has grown over time. Fixed presence at Milan Fashion Week and at the social events that matter, Cristina Parodi has acquired an enviable know-how of fashion. Now Parodi is ready to launch its first clothing line. Together with her longtime friend Daniela Palazzi Cristina she created Crida. The brand name is the union of their names, Cristina and Daniela.

Crida was born with a spring-summer capsule of ten dresses and two outerwear. They are hyper feminine dresses with an excellent fit: without zippers, they rest on the hips without tightening, they have dancing skirts up to the feet or below the knee, wide sleeves with precious cuffs. Suitable for day and evening, the garments are made with fine fabrics that are pleasant to touch and wear.

Perfect models for their brand, Cristina Parodi and Daniela Palazzi have already been proudly showing off their creations on social media for a few weeks. Because “every woman must pursue her dream. And it’s never too late to make it happen ”, they say, as they pose smiling with their beautiful fluttering skirts.

Source: https://lookdavip.tgcom24.it/cristina-parodi-giornalista-stilista-linea-di-moda/

Cristina Parodi launches her fashion brand together with her friend interior designer Daniela Palazzi. The choice of the name – Crida Milano – could not have been more accurate than this: beautiful even just to pronounce it, this mix of names (Cri + Da, literally!) Immediately recalls the idea of the energy that is released by female collaboration of two women who grew up together.

Inspired by typically Italian good taste, Cristina Parodi is now ready to reinvent herself (also) as a designer and supporter of Made in Italy. The essence of this mission also embraced by co-founder Daniela Palazzi can already be found in the Spring Summer 2020 capsule collection, with which Crida marks its official debut. Cristina Parodi and Daniela Palazzi have chosen Bergamo – the setting of their twenty-year friendship – as the starting point for the creation of their fashion brand. Iodonna.it in fact defines their brand as a true “km 0 project”: it is in Bergamo that the two neo-designers have selected the fabrics. And it is also in Bergamo that these were used for the creation of the first ten dresses and the two outerwear that constitute the beating heart of the first Crida capsule collection, an inexhaustible source of Spring Summer 2020 fashion trends. Silk, cotton and other 100% natural fabrics are the protagonists for men’s shirts, chemisiers, pullovers and flared skirts: each garment is designed to be worn from morning to evening, for dynamic women who are always on the move who also demand comfort – and above all – by style.

Source:https://www.elle.com/it/moda/ultime-notizie/a30711742/cristina-parodi-marchi-moda-2020/