“Italian craftsmanship and natural fabrics for a woman who does not forget”

The new Spring / Summer 2022 collection of the Crida brand by Cristina Parodi and Daniela Palazzi with the evocative name Levante was presented yesterday at the Ó Donna Boutique in Borgo Tommasini.

“We called it LEVANTE because it is a name that evokes brightness and rebirth and because to us, people of the plains, it reminds us of the Ligurian Riviera, the closest sea, the possible dream of a holiday” says the well-known journalist.

“Crida was born in Bergamo and after a difficult year to forget she wants to start her journey in Italy from a region we love for many reasons: the enchantment of the places, from Portofino to the Cinque Terre, the music of De André, Tenco, Lauzi , Gino Paoli to name just a few of the Ligurian songwriters who created poetry. And then the aromas and flavors of the cuisine, the Recco focaccia, the trofie with pesto, without forgetting the sparkle of the Sanremo festival which represents the history of Italian costume and fashion.

Each of these worlds has enchanted and inspired us.

Journalist, TV presenter and ambassador in the field of international cooperation, Cristina Parodi was the protagonist of the Friday afternoon, in the streets of the center.

Always passionate about news stories, costume or fashion, she welcomed visitors, customers and onlookers – mostly women – in an evening dedicated to Italian fashion. And, in a long bright yellow sleeveless with white polka dots, she presented the summer season of the new collection that sees her as a designer, “Crida Milano.” Long dresses, mini and midi dresses, in bright, bright but sober colors, paraded, one after the other, hung in the spotlight of one of the most beautiful streets in the center of Parma.