Crida, the brand founded by the TV presenter Cristina Parodi and Daniela Palazzi, is making its debut. Crida is the sum of the two names and is a project born in Bergamo and raised around the idea that feminine elegance is made of natural fabrics, impeccable workmanship but also of convenience and comfort.

The two founders, we read in a note, live in Bergamo, have known each other for twenty years and love clothes. “They are very similar in their style choices, so much so that they buy the same things and sometimes when they meet they are dressed the same, but they have different stories: Cristina has three children, Daniela four, one of whom is a journalist who is always around for work, the other more linked to her city with a great passion for art and interior design. The first is size 42, the second a thin 38-40. Yet they have managed to create models that in the same size fit both. “, reads the press release.

The brand has just launched a spring summer capsule of ten dresses and two outerwear. They are feminine dresses with an excellent fit, because they do not have zippers, they rest on the hips without tightening, they have dancing skirts up to the feet or below the knee, wide sleeves with precious cuffs.

Suitable for day and evening, the garments are made of silk, cotton, canvas, crepe and chiffon.

The price range goes from 600 to 900 euros for dresses, while the trench coat reaches 1200 euros.

The colors of this capsule range from cream, to the bright tones of forest green silks, Tiffany blue, bright yellow, tobacco and red.

Source: https://fashionunited.it/news/moda/cristina-parodi-debutta-nella-moda-con-il-marchio-crida/2020020320692

Cristina Parodi, journalist and well-known face of TV, entered the world of fashion by founding her brand “Crida”, from women for women.

The journalist and presenter Cristina Parodi has put aside the world of TV to launch herself as a stylist. The former TG5 presenter founded, together with her best friend Daniela Palazzi, her brand “Crida”. The Spring-Summer collection was presented at the last Milan fashion Week and is made up of minimal dresses, with light and comfortable fabrics but at the same time feminine and versatile.

Suitable for both day and evening, the collection consists of ten dresses and two outerwear. Each garment bears the name of an Italian town such as Venice or Positano and it is possible to buy them on the official website of Crida.

The testimonials for the social campaign are Cristina Parodi herself and her partner Daniela Palazzi. In fact, the name of the brand “Crida” derives from the initials of the two founders Cristina and Daniela. “Dedicated to the infinite women contained in every woman.” reads on the official page of the new brand based in Milan.

Cristina Parodi is making her debut as an entrepreneur and designer in the fashion world but has been a regular at Milan Fashion Week for years, participating in the most important fashion shows. Even during the social evenings, the presenter has always sported very refined and elegant looks.

Cristina Parodi’s career on TV began at the turn of the 80s and 90s, arriving at TG5 in 1992 becoming one of the most famous and popular presenters by the public. From 1996 to 2005 he was at the helm of the afternoon program “Verissimo”. After many years of militancy at Mediaset, Parodi leaves the company and moves first to La7 and then to Rai, where she leads “Live Life” for a few years. His latest broadcast, “la Prima Volta” was broadcast last year on Rai Uno as well.

by Valentina Turci
Source: https://bit.ly/2Y2OaJI

Together with her friend Daniela Palazzi, the presenter is about to launch the Crida brand

Cristina Parodi has been accompanying Italians directly from the small screen for almost thirty years. The well-known journalist was the protagonist of the first and revolutionary. TG5 led by Enrico Mentana, launched on 13 January 1992. Since then we have seen her as the host of Verissimo , and then moved back to television news, before migrating to La7 and Rai.

Wife of the mayor of Bergamo, Giorgio Gori, Cristina Parodi has always stood out for her class and elegance. Over the years, her style has evolved but has remained faithful to her passion for colors, patterns and impactful looks. A real lady among silk dresses, wide trousers, cashmere coats, hyper-designer bags.

Her knowledge of the fashion world has grown over time. Fixed presence at Milan Fashion Week and at the social events that matter, Cristina Parodi has acquired an enviable know-how of fashion. Now Parodi is ready to launch its first clothing line. Together with her longtime friend Daniela Palazzi Cristina she created Crida. The brand name is the union of their names, Cristina and Daniela.

Crida was born with a spring-summer capsule of ten dresses and two outerwear. They are hyper feminine dresses with an excellent fit: without zippers, they rest on the hips without tightening, they have dancing skirts up to the feet or below the knee, wide sleeves with precious cuffs. Suitable for day and evening, the garments are made with fine fabrics that are pleasant to touch and wear.

Perfect models for their brand, Cristina Parodi and Daniela Palazzi have already been proudly showing off their creations on social media for a few weeks. Because “every woman must pursue her dream. And it’s never too late to make it happen ”, they say, as they pose smiling with their beautiful fluttering skirts.

Source: https://lookdavip.tgcom24.it/cristina-parodi-giornalista-stilista-linea-di-moda/

Cristina Parodi launches her fashion brand together with her friend interior designer Daniela Palazzi. The choice of the name – Crida Milano – could not have been more accurate than this: beautiful even just to pronounce it, this mix of names (Cri + Da, literally!) Immediately recalls the idea of the energy that is released by female collaboration of two women who grew up together.

Inspired by typically Italian good taste, Cristina Parodi is now ready to reinvent herself (also) as a designer and supporter of Made in Italy. The essence of this mission also embraced by co-founder Daniela Palazzi can already be found in the Spring Summer 2020 capsule collection, with which Crida marks its official debut. Cristina Parodi and Daniela Palazzi have chosen Bergamo – the setting of their twenty-year friendship – as the starting point for the creation of their fashion brand. Iodonna.it in fact defines their brand as a true “km 0 project”: it is in Bergamo that the two neo-designers have selected the fabrics. And it is also in Bergamo that these were used for the creation of the first ten dresses and the two outerwear that constitute the beating heart of the first Crida capsule collection, an inexhaustible source of Spring Summer 2020 fashion trends. Silk, cotton and other 100% natural fabrics are the protagonists for men’s shirts, chemisiers, pullovers and flared skirts: each garment is designed to be worn from morning to evening, for dynamic women who are always on the move who also demand comfort – and above all – by style.

Source:https://www.elle.com/it/moda/ultime-notizie/a30711742/cristina-parodi-marchi-moda-2020/