Davide, Autore presso Crida Milano

Let’s start from the end and from a wish I have in my strong and powerful heart: happy 2021 to all of you who follow us, this terrible 2020 is over and it will take very little for next year to be better.

But since we at Crida (i.e. Daniela and I) are tenacious and positive women, we also want to suggest, perhaps in a somewhat unexpected way, not to throw away everything that has been in this 2020 and to make an effort to find and preserve what is good, even if in a very small part, we have lived.

Women, I am convinced, are the ones who in these twelve months have had to bear the heaviest load of fatigue and stress. They took care of their work (often adapting it to smart working) but also of the family, of the house, jumping through hoops to make ends meet.

They have looked after sick relatives, helped their children in distance learning, scared or intractable (depending on age), they often comforted worried husbands with the natural predisposition to organize everything, but also to welcome and reassure without ever having time for themselves.

A few days before Christmas on Crida’s instagram page we received a message from a doctor from the Niguarda hospital. In congratulating us on our clothes in a very nice way he wrote to us it would be very nice if we too, who have been locked up in the hospital for a year and do not have time even to buy essential things, could wear them …

We can only imagine what this period was like for those who work every day in a hospital, the fatigue of continuous work and the weight of the physical and psychological suffering that a person carries inside having to deal with fear, illness and often death.

Giorgia’s dream (this is the name of the doctor who contacted us) seemed so right and possible, as if it were a small symbolic ransom for a category of women who really did and continues to do a lot for all of us.

We inquired about how many doctors and nurses there are in that department, about sizes and tastes, and we arrived two days before Christmas, loaded with packages to be delivered and put under the tree. Why am I telling you this? Because for me and Daniela it was a beautiful moment, a greater satisfaction than any editorial in the newspapers.

Seeing the smiles of these women and their joy in receiving our gifts, looking at the photos they sent us, beautiful with our models, next to the Christmas tree, was for us a more intense emotion than any other gift.

I would not like to forget this day because it gave a profound and important meaning to the work we do, it was a symbolic and spontaneous gesture to say thank you to all the women who work in healthcare. At Crida, we make clothes, we don’t save lives, but we work in a sector, that of fashion, which is fundamental for the Italian economy and which has been heavily affected by the pandemic.

Daniela and I have thought about this project for a long time and we debuted on the market exactly in January 2020, in the most disastrous and difficult year for this sector since the war. They have been very complicated months, a swing of emotions, from the encouraging ones for the positive feedback to our brand, to the negative ones in the face of the block suffered by the market due to the lockdown.

We have never, not even for a moment, thought of giving up. We gritted our teeth, worked every day of the year perhaps with recklessness but with a determination that in the end rewarded us.

2020 is over and we survived, even if with difficulty, and it is no small thing for a brand that was just born, still little known, in a world where competition is fierce.

Thanks to all of you who have followed, encouraged, bought and appreciated us. For us every single order online or from the stores has been precious and has helped us to move forward and to continue to believe in Made in Italy, in the quality and sustainability of our garments. To see a glimmer of light.

The new spring summer collection is about to arrive which is made up of wonderful colors, totally Italian silks, cottons and linens, clothes that make you want to go out, to feel beautiful, to be elegant and special even in everyday life.

Creating these dresses in the darkest period of our life was like betting on optimism. This is the challenge we all face today.

So in these first days of the new year we try to contrast the painful memories with a list of joys, even small ones, that have helped us. If we don’t start with ourselves to look positively at the future, the world will be more difficult to change.

Happy New Year to everyone!

Cristina and Daniela, from Crida

It will be a strange Christmas what awaits us. By now we know. But I believe that there will still be something positive in these holidays that we will certainly not forget. Meanwhile, the fact that 2020 is about to end is a relief for everyone, I can already imagine the texts of the messages that will run on social networks on New Year’s Eve, releasing the most unbridled and irreverent creativity regarding the terrible year we have passed. After so much pain and fear, perhaps we will be able to smile again (and thank goodness we are still allowed to do this) but we will also need to think about how to face the new year to avoid being overwhelmed again by the deadly and dreaded wave of return. So: prudence, respect for others, protection and a bit of optimism that doesn’t hurt. Who knows what we will think in ten years from seeing the photos of 2020 with masked faces and the distance that prevents hugs? “Cursed 2020” or “fuck 2020”, to be even more explicit, will become a way of saying that our children will carry around and tell their children…

Will we be wearing the exaggerated evening dresses on the 31st? Probably not because crowded parties and dinners will still be banned to protect our health. There will be no wild dances until dawn, sequins and high heels, but nothing prevents us from welcoming the new year with sobriety but not without elegance. Isn’t it nice to prepare yourself carefully, choose a special dress, carefully put on make-up and prepare the table with the best service and then sit down with your loved ones and have a Christmas or New Year dinner with traditional dishes? I’ll tell you something: for years before 31st I went to buy myself an absolutely crazy, glittering, gold and silver piece (dress or accessory), to be able to wear something new and decidedly flashy, if for a dinner in mountain hut or a New Year’s Eve to celebrate in a club with friends. Things that I would never have put back on other occasions, some, I admit, totally useless. Today I don’t do it anymore, and not just because we can’t travel or dance … I believe that if there is something positive that Covid has taught us it is the ability to appreciate and exploit more what we have and not to shop without sense. Buy less and buy better, above all choosing based on the quality of the fabric, the sustainability of the materials, looking at and understanding the substance not just the shape. Mind you, we are women and fashion lovers, so impulse buying to gratify us will always be a joy, but I am convinced that these difficult times are driving us to change our attitude towards fast fashion and focus on the value of the garments.

Do you know what the circular economy is? It is an economic model in which production and consumption scraps and waste are reintegrated into the production cycle to reduce the impact on the environment. It is the opposite of the linear economy based on the typical “extract, produce, use and throw” scheme. To make this happen, companies must be the first to convert to this economic logic, but also that consumers know how to recognize materials that are difficult to recycle such as synthetic ones and want to choose natural ones. We at Crida did it immediately, well before Covid and all that this global tragedy forced us to reflect on.

We continue to do so convinced that we are on the right path, trying to create a fashion that is not only beautiful and attractive but also ethical, sustainable, environmentally friendly. We will continue to work with companies in our area, to help Cesvi, an NGO from Bergamo that is doing so much to help the weakest and people in difficulty.

And then the wish for everyone, friends and friends who follow us, is to be able to grasp the truest and most profound aspect of this Christmas. Love for oneself that cannot ignore the good for others, for the planet we live on, for important values: family, friends, solidarity, kindness, the joy of giving, even if it’s just a hug or a smile.

We believe in it and we want to share with you the desire to restart and rebuild, on the rubble and pain of this cursed 2020, a world that is better.

Cristina e Daniela, from Crida

Here we go again. I would like to write about an Italy that after having suffered so much in spring, after having made enormous sacrifices, starts again to conquer the markets thanks to its uniqueness in terms of fashion creativity style and instead, after a September full of hope and an October full of fear , our country now finds itself fighting the same terrible enemy, covid 19, without adequate weapons, as if the pandemic at the beginning of the year had not taught us anything, as if this second wave had not been widely foreseen.
I would like to talk about fashion, about Crida, of the evolution of our brand, so young and therefore more fragile in the face of the storm, but I cannot help but think of the consequences that the new DPCM it will have on the entire supply chain of the sector with the closures of clothing stores (as well as bars, restaurants, gyms and beauty centers etc…).

I have been an entrepreneur for too little time to allow myself to make predictions or give advice, but I have always been a journalist and the questions I ask myself right now are not answered. Wouldn’t prevention have been better than cure? Why haven’t we at least learned to track infections (which from the very beginning appeared essential to circumscribe the virus)? Why wasn’t there a supply of flu vaccines knowing how valuable they would be in the fall? What about rapid tests? not received … Wouldn’t it have been better to intervene immediately in the most affected centers with severe measures and leave other areas of Italy free to move forward?
There has been no talk of anything else on TV and in newspapers for weeks now, but why do the numbers that are given relating to infections, sick people and patients in intensive care change according to the network, program and newspaper? It cannot be said that what is happening has been clearly explained nor that there has been a plan, a preventive strategy to deal with it in the best possible way.
The only certainty at the moment is this: it will be a difficult November the one just started e we have to face it with responsibility and the prudence that current conditions impose on us but let’s hold on to a shred of optimism, to be able to hope that December and Christmas will give us again the joy of a family hug, a dinner out, an open theater or a shop where to buy something that makes us feel special.

We believe in it, so much so that in the Crida fall winter collection, in addition to silk and cashmere dresses, we have prepared a special edition of our Firenzeevening model with a precious, very light fabric that shines with light and that will be in stores for the parties.
Fashion, remember it well, is not frivolity, glamor and vanity, but represents one of the most important slices of the gross domestic product of our country.
It is a reality and a fundamental wealth of Italy with a precious supply chain of small, medium and large companies that employ thousands of people.
Just think that all the most important luxury brands, including foreign ones, come to Italy to make their garments using the skill of our tailors and craftsmen who represent the world excellence in this sector. Maybe it’s professionalism that remains hidden, of which you hear less, but the perfection and value of a dress also depend on the type of embroidery that is done by hand, from the perfect hemline or from the special button that the companies of Grumello (famous for this sector) manage to create from the material obtained from fishermen’s nets.
This is the magic and enchantment of fashion that we like, the ingenious and sustainable one, which does not damage the environment and makes Italy great in the world.

The hope is that each of these companies can hold on and continue to produce. Let clothing stores withstand this second shock and receive just compensation. And that Italian fashion, of which we represent only a small but proud sparkle, begins to shine again.
Word of CRIDA.

Cristina Parodi told Fanpage.it about the darkest weeks of Bergamo, the city that adopted her and that was hit hardest by the Coronavirus emergency, about her husband Giorgio Gori and that job that is not left outside the front door. About her stop in the world of TV and that dream of fashion from which she now wants to start again.

There is a hint of sadness and pain in her voice when she talks about Bergamo, which has now become her city, and the deafening silence that has filled its streets and squares for too many weeks. Cristina Parodi, journalist, presenter, writer and now involved in the fashion world with the brand Crida, told Fanpage.it how she experienced the Coronavirus emergency, what her fears were and how she faced them, all together with her husband Giorgio Gori, mayor of the Italian city most affected by the virus. “It’s the first time I’ve seen my city truly on its knees. They’ve been very difficult months.”

«Working with Cesvi helped me keep my mind busy»

Cristina, who has been involved with the Cesvi, an NGO that operates worldwide for cooperation and development, has focused in this period on a fundraiser for the city, thanks to which 5 million euros have been raised, useful for the purchase of medical materials necessary to face the emergency. “My mind was busy and engaged in a job that I felt I had to do and wanted to do. It helped me get through this period in a more constructive way. Now, fortunately, we all see the light a little more. The people of Bergamo are very willing, hard-working, productive people who don’t stop at anything. Just as they were silent during these months of pain, now they’ve all started working, the municipality first, and obviously the road is uphill for everyone. But if there are tough people who are capable of getting back up, it’s precisely those of this city, so I’ve learned to know them”.

With her husband Giorgio Gori “a profound and beautiful experience”

The whole family, however, had to deal not only with fears for the pandemic but also with Giorgio Gori’s public role. “Giorgio continued to work all the time, going to the town hall, going out. We were afraid for him, we were afraid for us who were staying at home. But Giorgio is a person who stops at nothing and it’s as if he had convinced himself that he was invincible.” Being the mayor of the city most tormented by this emergency was not easy, it’s a job that you don’t leave outside the front door. “Being next to Giorgio is always a profound and beautiful experience, because he is a man who works hard and dedicates himself with incredible selflessness to everything he does, and he does it with a truly tireless passion. Also in this case I tried to stay close to him and comfort him as I could and give him concrete help with the work I did with Cesvi, which in any case channeled into the city and the administration. It was tiring, but it was nice to live this moment with him too, certainly the most difficult to face for everyone and for a mayor in general”.

Those painful images of the tanks that will go down in history

The images of the 70 military vehicles that carried the coffins of Covid victims out of Bergamo will remain etched in our memories and certainly in history books. There, perhaps, we all truly understood how helpless and absolutely defenseless we can be in the face of a virus that has prevented many from even giving their loved ones a dignified burial. “I cried, like everyone else. Like all the people of Bergamo believe they did in silence in their homes, without showing too much pain. In Bergamo, people are like that, they are ashamed and a little shy about their pain and in an unreal silence were those weeks, the darkest. There were only the bells tolling for the dead, the sound of the ambulances. But not a sound could be heard, there was not a person around. Here in Bergamo, those who were not there perhaps cannot understand the heaviness of this silence, of this immobility. There were no songs in the streets or on the balconies, as many other cities have done, but rightly so, to comfort each other, to find a little serenity. Here, every family in Bergamo, every person I know had a pain, a person who passed away, a family member in hospital, a friend who was fighting against this disease. Those were truly difficult weeks.”.

Crida, that dream come true

Now, however, Italy is slowly starting up again. Phase 2 has sanctioned the reopening of some businesses, while waiting for the rest to be able to unlock. And the time has come for Cristina Parodi to start thinking again about the newborn Crida brand, hers and that of her friend Daniela Palazzi from Bergamo. «This project was born as a dream that I shared and have shared with Daniela for many years, one of the most naturally elegant women I know. Last summer I had a season freer from television commitments, we told ourselves that if we didn’t do it right away we wouldn’t do it anymore. It seemed right to us that even at 50 years old, two women could make their dream come true. We started working in September, researching fabrics, workers, manufacturing and in December we had our first collection ready, a small capsule. We were very proud of what we had done, then obviously at the beginning of March, when we were supposed to start the most important month also for orders and to get the clothes into the stores, everything stopped. And like the entire fashion world, we brand new freshmen suffered a setback and now we have an uphill road. Having said that, we are from Bergamo and therefore we won’t stop, also because we have cultivated this dream for a long time. We certainly didn’t choose the best time to start, but this couldn’t have been foreseen».

“Fashion must slow down”

Clothes designed for all women, timeless, made with natural and sustainable Italian fabrics. These are the characteristics of the Crida brand and that respond to the need, felt now more than ever, for a less consumerist fashion. “Fashion, like our entire country, will have to change. In our opinion, it will have to go in a direction of simplicity, as that genius Giorgio Armani immediately said. Fashion must loosen up, it must become more human, it must resume the rhythm of the seasons. These are the ideas we had in mind when we thought of Crida clothes. They are not a product to be consumed quickly, showy, to be worn only twice because after a while you get bored of them. The line is designed for all women like us, who work, do a thousand things, who have small children to take to school, or big children like mine who are already traveling around the world – she says laughing – who work all day and in the evening find themselves having an aperitif. They are clothes for women who love to travel and want to move around and not have to carry a thousand things to match”.

«They offered me a program, I refused»

«They offered me a program, I refused»
After all, fashion has always been part of her professional path, as a journalist at Tg5 she dealt with it for many years and now she has decided to change roles, putting herself on the other side. «I am not a woman obsessed with work and appearance. I did this job out of passion. I was on air daily for decades, but I never had a nightmare or anxiety if I didn’t do it anymore. Now I choose the things I like and I can also allow myself to do other things, I’m a curious person, I write books. They offered me a program on TV8, but I refused because in this period I wanted to give space to this project that I like so much, made by the two of us. And then I matured and developed an increasingly close collaboration with Cesvi, I became the director of their magazine. These are two things that I deal with full time and that I like a lot».

Love for Made in Italy

And 10% of sales will be donated to Cesvi. The proceeds will go to support a project aimed at helping the elderly who need support, care, meals and social assistance services at home. The brand also wants to be a hymn to Made in Italy. “In unsuspecting times, we named each of our clothes after a city that inspired us. Florence, Taormina, Bari, Rome, Positano. We like the idea of telling them also through the images of our beautiful Italy. We need to support our tourism and we made this choice because we are convinced that Italian fashion is special and unique in the world”.

Source: https://bit.ly/2ZiD4T2

The power of friendship, the strength of a dream, a passion turned into reality. In one word CRIDA, an acronym for Cristina Parodi and Daniela Palazzi, two friends who have always shared a love for fashion. A proudly Italian project, a declaration of love for their country and its excellence through stories of quality fabrics and exquisite craftsmanship. The result is a line inspired by the elegance of Italian women, in which even the names of the garment models celebrate Italy in a tour from north to south with the names of the cities that represent the emblem of the beauty of the Bel Paese throughout the world, such as Milan, Florence, Capri or Taormina.

CRIDA’s identity is thus rooted in Italian heritage, but it is the different backgrounds of the two founders that give a unique twist to the brand: they share their experience as mothers and workers and their home in Bergamo; for the rest, Cristina is a globetrotting journalist, while Daniela is a stylist and PR lover of design. The relational soul of the former merges with the creative spirit of the latter, with decidedly original results.

A brand for women created by women, inspired by that pleasant sensation of feeling at ease with a piece of clothing. CRIDA is the perfect synthesis of femininity and comfort, versatility and grace. A discreet elegance and a whispered seduction narrated through impeccably made clothes, which caress the body hinting at the shapes but without flaunting them. The challenge, in fact, was precisely that of creating garments with a soft fit, suitable for dressing different body types. It is no coincidence that Cristina Parodi is a size 42, Daniela Palazzi oscillates between 38 and 40, and yet they have managed to create models that fit both in the same size.

CRIDA’s proposals for its debut in the fashion system materialize in a Spring Summer 2020 capsule collection of ten dresses and two outerwear pieces with an effortless chic edge. Dresses with an excellent fit that rest on the hips without tightening, characterized by the absence of zippers, by wide impalpable midi or floor-length skirts and wide sleeves with important cuffs. Versatile garments also in the context of use, thanks to the use of precious fabrics such as chiffon and silk: CRIDA dresses are both perfect for daywear and declined for the evening, with a few but right accessories. In the collection there is also space for cotton pieces: this is the case of the canvas circle skirts, the cotton textured chemisiers or the striped poplin shirts.

The color palette is varied: from neutrals like the timeless cream, to vibrant silk nuances like forest green, Tiffany blue, tobacco, vitamin yellow and red.

Beyond fashion and the magical world of fabrics, CRIDA is an invitation to believe in your dreams, because it is never too late to make them come true. Word of Cristina and Daniela!

by Letizia Bellitti
Source: https://bit.ly/3dndVu5

“Being from Bergamo means being concrete and not being afraid of sacrifices, hard work, fatigue. Everyone is now ready to roll up their sleeves and start again. And we at Crida will do the same”. Cristina Parodi and Daniela Palazzi want to send a positive message. With CRIDA they have bet on femininity and on their Bergamo.

Given your background, Cristina, why did you decide to join the CRIDA project?

C.P: I have always been passionate about fashion. I followed and studied it even better as a journalist when I was at TG5 and for some time together with Daniela Palazzi the idea of creating a line of clothes only was born. After having produced several for us and our friends (Daniela is the true creative and stylist), we thought it wasn’t too late to follow our dreams. So we took the plunge.

CRIDA is the acronym for Daniela and Cristina. Inspiration, drawing, expression the first. Communication, word and relationship the second. Where does the project come from?

C.P: The project was born from the idea of making women wear clothes again. Which must be comfortable and chic, feminine and elegant, carefully made and with natural fabrics. Able to stay in the closet for much more than one season.

CRIDA is relatively young. What does it mean for a reality like yours, to live the current scenario?

C.P: Crida was born in December with a first collection of silk and cotton dresses that had excellent feedback from the press and buyers. The COVID emergency blocked everything, halved orders and like the entire fashion world we also stopped. For a small new company like ours it is a hard blow but now we are ready to start again to deliver in stores and through our e-commerce

How have you and are you dealing with the emergency situation we are forced to live?

C.P: The pandemic that has overwhelmed us has not only disrupted our lives but has certainly changed the rules of the world that we will find once the isolation is over. The fashion industry will also have to adapt to new needs and perhaps slow down a bit the frenetic pace and super fast consumption. I believe that now more than ever clothing companies must offer consumers concrete values and emotions, as well as extreme trends and frivolities.

Will consumer needs change? If so, how?

C.P: The needs of consumers of super luxury goods may not change, but those of others will. I believe that purchases will be made with more awareness, people will look for items that can stay in the closet for more than one season, they will look for quality over quantity. Crida was born with this philosophy: to offer women well-made clothes at a reasonable price, to combine Italian sartorial elegance with style that lasts over time.

And the purchasing methods?

C.P: For us, stores are fundamental. Since it is our first collection, we need customers to discover us in the boutique, go and try on the clothes to verify their excellent fit and caress our fabrics, notice the sartorial details. Then the online will be fundamental to reach more people abroad too. I like to think that we will be able to do small presentation events in the stores that believe in us to be able to better explain what is behind a collection and let customers live experiences of comparison and information as well as purchase.

What are the future strategies that the brand wants to approach?

C.P: Our future strategy is to be faithful to the idea of elegance that we wanted to create. We will continue to buy Italian fabrics from our companies, to use manufacturing laboratories in our area between Bergamo and Milan. We want to be totally sustainable from an environmental point of view and guarantee the highest quality. We want our customers to recognize in us the Italian style that the whole world envies us.

What does it mean to be from Bergamo and live in one of the hardest hit areas? Are your garments produced in the area?

C.P: We are proudly from Bergamo. And being from Bergamo means being concrete, not being afraid of sacrifices, hard work, fatigue. And the period that is now beginning will be really hard for us as for all the thousands of companies in the area. We have had so many deaths and too much pain but everyone is now ready to roll up their sleeves and start again. And we at Crida will do it too. Here we say “mola mia” which means “you never give up”. Now that we have built our little dream we will not let it vanish.

by Sara Cinchetti

Source: https://bit.ly/3cvbViq

Are you wondering what Crida Milano clothes are like? Alessia Marcuzzi answers!

Let’s start with two beautiful and much-loved women of Italian television, Alessia Marcuzzi and Cristina Parodi, for once one in the new role of model and the other as a stylist for a brand new brand that we will hear a lot about. Yes, because all you have to do is open the profile Instagram by Alessia Marcuzzi to come across a delightful photograph in which the presenter is wearing a dress designed by Crida Milano, the fashion brand launched by Cristina Parodi together with her interior designer friend Daniela Palazzi (Cri + Da ça va san dire, ndr.) paired with a pair of pointed décolletées. Alessia chose a dress from the Spring Summer 2020 capsule collection, the Vieste canvas light blue and khaki, consisting of a long khaki full skirt and a long-sleeved light blue striped shirt with gathered shoulders. It is a delightful chemisier dress worth 695 euros that is a hymn to the (beautiful) dresses that we will see during Spring 2020. Let’s take a closer look at this look by the volcanic Alessia Marcuzzi.

Alessia Marcuzzi’s chemisier dress is the right choice with which to face Spring 2020. A passion, that for chemisier dresses, that we admired during Milan Fashion Week and that we will continue to confirm as the beautiful season makes its way into our daily lives. Just like this one by Crida Milano that focuses on the elegance and refinement of Made in Italy with 100% natural fabrics and a particular design that reinterprets the skirt + shirt combo in a very comfortable dress. A collection by the new duo Cristina Parodi and Daniela Palazzi that reinvents the concept of the chemisier dress designed for elegant women who do not want to give up on fully enhancing their silhouette. This time too, Alessia Marcuzzi, our style icon, was right by focusing on her friend Cristina Parodi and on one of the most iconic dresses of the next season. Alessia Marcuzzi with a dress by Cristina Parodi and the doubts about the dresses to wear this Spring 2020 vanish. Forever.

by Redazione Digital
Source: https://bit.ly/2MqlwMY

The Italian journalist, together with her long-time friend Daniela Palazzi, has unveiled the first capsule collection of their brand, Crida: a series of ultra-feminine and versatile garments, suitable for every woman.

Fashion is a more or less secret passion of many women who, although they have established themselves professionally in different fields, at a certain point in their lives decide to focus on it. Whether it is a total change of career or a project carried out in parallel, there are numerous examples of success in this sense, and one of these is developing here in Italy from an idea by Cristina Parodi and Daniela Palazzi: it is Crida, a fashion brand that takes up the initial syllables of their names, born in Bergamo from the will of the Italian journalist and her friend, a great lover of art and interior design.

Clothing has always been a shared interest for Cristina and Daniela – friends for twenty years now and mothers of three and four children respectively – along with their choices in terms of looks. Then it turned from a dream into reality: the lowest common denominator of style for the two neo-designers is a feminine elegance in harmony with nature through fabrics, for clothes with impeccable workmanship but also functional and comfortable, that caress the body and its shapes. A fashion idea born from sharing the same tastes and that led the two friends, Cristina Parodi size 42 and Daniela Palazzi 38/40, to create a capsule collection in which the models adapt to both, in the name of versatility.

It is with this collection that Crida officially sees the light, consisting of ten dresses and two coats for the next spring season: a series of ultra-feminine garments with a cozy fit, without zippers, with dancing skirts that reach the feet or below the knee and wide sleeves with precious cuffs. Practical and refined looks at the same time, suitable for day and evening, and made with fine fabrics such as silk, cotton for the men’s cut shirts, double crepe for the jackets or even the light chiffon of the polka dot dresses. The colors of the capsule collection range from classic cream to bright tones of forest green, Tiffany blue, bright yellow, tobacco and red: colors that Cristina Parodi has always loved to wear, and with which we have been able to admire her several times on television. Each Crida model also features the name of an Italian city, to honor the Bel Paese’s tradition in terms of style and highlight the local origin of the fabrics and their manufacturing. A sustainable, all-female bet. What is increasingly needed.

Source: https://www.vanityfair.it/fashion/news-fashion/2020/01/30/cristina-parodi-stilista-crida-moda-sostenibile

A modern, sustainable and easy-to-wear wardrobe, with a high level of femininity: here is the first spring summer 2020 capsule collection by Crida

Cristina e Daniela. Due amiche, un sogno. Che oggi diventa realtà: dall’incontro dei loro nomi e della loro creatività nasce Crida, un nuovo brand di moda dedicato a tutte le donne. La prima capsule collection per la primavera estate 2020? Un guardaroba moderno, sostenibile e facile da indossare, ad alto tasso di femminilità.

A female bet

Cristina Parodi and Daniela Palazzi have known each other for 20 years, but they have different stories. One is a well-known journalist and TV presenter who is very busy between home and work, the other is passionate about art and interior design and is the mother of four children. Both born and raised in Bergamo, they are not only linked by a long-standing friendship, but also by a unique sensitivity for style: characteristics that inspired them in the creation of Crida, the zero-mile fashion project born right in “their” city. It is here, in fact, that they buy fabrics and make them.

Capsule wardrobe

Crida’s debut capsule collection for spring summer 2020 consists of ten dresses and two coats. Each model is named after a city in Italy: a tribute to the Made in Italy style. Natural fabrics and quality workmanship, as well as attention to convenience and comfort, are the flagships of these garments designed by women for women. A few, studied pieces to be worn in rotation over and over again: sweaters, men’s shirts, full skirts and chemisiers in 100% natural fabrics, such as silk, canvas and cotton, which mix neutral tones such as cream, black, terracotta and tobacco with forest green, pastel blue, yellow and red. And then the fitted blazer in double crepe and the 100% silk faille trench coat to match the dresses, playing with layering.

Style and comfort for everyone

A wardrobe that is all about elegance, but doesn’t compromise on practicality. Crida’s pieces come in comfortable midi lengths and don’t have zippers, to best enhance different body types. Basic pieces designed to be worn all day, every day. For those who, despite their busy schedules, love to look good and dress well. At any age.

by Martina D’ Amelio
Source: https://bit.ly/2MmZRoP

Modern but above all sustainable, the Crida line designed by Cristina Parodi and Daniela Palazzi is a hyper feminine capsule collection.

The name of the line comes from the union of the two names of friends who shared a dream, Cristina Parodi and Daniela Palazzi, hence Crida. The two women have known each other for some time, but they come from different worlds. One is a well-known journalist, the other is an art-loving interior designer. Both born and raised in Bergamo, not only are they very close friends, but they both share a visceral passion for style, which led them to the creation of a 0 km fashion project, their Crida.

Cristina Parodi and Daniela Plazzi: Crida the capsule collection.

In the spring summer 2020 season there will be the debut of the Crida capsule collection, consisting of two outerwear and ten dresses. Cristina Parodi and Daniela Palazzi wanted to give each model in the collection the name of an Italian city, to emphasize the homage to Made in Italy that the line makes.

The peculiarities of this line lie in the materials used to make the garments that compose it. Natural fabrics and the quality of their workmanship are the cornerstones of this line: created by women thinking about the needs of women themselves. The focus is mainly on comfort and wearability, in such a way that they can satisfy the style and needs of the female audience.

What makes up the Crida line?

The pieces are basic, designed to be worn all day, are those of Crida. Few pieces, but designed to be worn several times. Among these: flared skirts, pullovers, masculine-cut shirts and chemisiers, all made, strictly, in 100% natural fabrics.

Silk, cotton and canvas mixed with natural colors such as terracotta, black or white, also passing through pastel colors, all of this line exudes femininity. To complete the collection, the silk faille trench coat and the double crepe blazer, which are very easy to combine with other garments in the line, creating plays of layers also suitable for those who love to stay warm. Crida is a collection that focuses on elegance without forgetting practicality. Each dress is characterized by midi lengths and has no zippers, this also to enhance the most disparate physicalities in the best way and adapt to all.

Source: https://www.donnaglamour.it/crida-brand-cristina-parodi/fashion/?refresh_ce