Crida: Hymn to Italian Style in Effortless Chic Key. – Excellence Magazine.Luxury

The power of friendship, the strength of a dream, a passion turned into reality. In one word CRIDA, an acronym for Cristina Parodi and Daniela Palazzi, two friends who have always shared a love for fashion. A proudly Italian project, a declaration of love for their country and its excellence through stories of quality fabrics and exquisite craftsmanship. The result is a line inspired by the elegance of Italian women, in which even the names of the garment models celebrate Italy in a tour from north to south with the names of the cities that represent the emblem of the beauty of the Bel Paese throughout the world, such as Milan, Florence, Capri or Taormina.

CRIDA’s identity is thus rooted in Italian heritage, but it is the different backgrounds of the two founders that give a unique twist to the brand: they share their experience as mothers and workers and their home in Bergamo; for the rest, Cristina is a globetrotting journalist, while Daniela is a stylist and PR lover of design. The relational soul of the former merges with the creative spirit of the latter, with decidedly original results.

A brand for women created by women, inspired by that pleasant sensation of feeling at ease with a piece of clothing. CRIDA is the perfect synthesis of femininity and comfort, versatility and grace. A discreet elegance and a whispered seduction narrated through impeccably made clothes, which caress the body hinting at the shapes but without flaunting them. The challenge, in fact, was precisely that of creating garments with a soft fit, suitable for dressing different body types. It is no coincidence that Cristina Parodi is a size 42, Daniela Palazzi oscillates between 38 and 40, and yet they have managed to create models that fit both in the same size.

CRIDA’s proposals for its debut in the fashion system materialize in a Spring Summer 2020 capsule collection of ten dresses and two outerwear pieces with an effortless chic edge. Dresses with an excellent fit that rest on the hips without tightening, characterized by the absence of zippers, by wide impalpable midi or floor-length skirts and wide sleeves with important cuffs. Versatile garments also in the context of use, thanks to the use of precious fabrics such as chiffon and silk: CRIDA dresses are both perfect for daywear and declined for the evening, with a few but right accessories. In the collection there is also space for cotton pieces: this is the case of the canvas circle skirts, the cotton textured chemisiers or the striped poplin shirts.

The color palette is varied: from neutrals like the timeless cream, to vibrant silk nuances like forest green, Tiffany blue, tobacco, vitamin yellow and red.

Beyond fashion and the magical world of fabrics, CRIDA is an invitation to believe in your dreams, because it is never too late to make them come true. Word of Cristina and Daniela!

by Letizia Bellitti
Source: https://bit.ly/3dndVu5