Cristina Parodi, her debut as a stylist is sustainable. – Vanity Fair Italia
The Italian journalist, together with her long-time friend Daniela Palazzi, has unveiled the first capsule collection of their brand, Crida: a series of ultra-feminine and versatile garments, suitable for every woman.
Fashion is a more or less secret passion of many women who, although they have established themselves professionally in different fields, at a certain point in their lives decide to focus on it. Whether it is a total change of career or a project carried out in parallel, there are numerous examples of success in this sense, and one of these is developing here in Italy from an idea by Cristina Parodi and Daniela Palazzi: it is Crida, a fashion brand that takes up the initial syllables of their names, born in Bergamo from the will of the Italian journalist and her friend, a great lover of art and interior design.
Clothing has always been a shared interest for Cristina and Daniela – friends for twenty years now and mothers of three and four children respectively – along with their choices in terms of looks. Then it turned from a dream into reality: the lowest common denominator of style for the two neo-designers is a feminine elegance in harmony with nature through fabrics, for clothes with impeccable workmanship but also functional and comfortable, that caress the body and its shapes. A fashion idea born from sharing the same tastes and that led the two friends, Cristina Parodi size 42 and Daniela Palazzi 38/40, to create a capsule collection in which the models adapt to both, in the name of versatility.
It is with this collection that Crida officially sees the light, consisting of ten dresses and two coats for the next spring season: a series of ultra-feminine garments with a cozy fit, without zippers, with dancing skirts that reach the feet or below the knee and wide sleeves with precious cuffs. Practical and refined looks at the same time, suitable for day and evening, and made with fine fabrics such as silk, cotton for the men’s cut shirts, double crepe for the jackets or even the light chiffon of the polka dot dresses. The colors of the capsule collection range from classic cream to bright tones of forest green, Tiffany blue, bright yellow, tobacco and red: colors that Cristina Parodi has always loved to wear, and with which we have been able to admire her several times on television. Each Crida model also features the name of an Italian city, to honor the Bel Paese’s tradition in terms of style and highlight the local origin of the fabrics and their manufacturing. A sustainable, all-female bet. What is increasingly needed.