From women for women: Crida, the new brand by Cristina Parodi and Daniela Palazzi. – IO Donna

A modern, sustainable and easy-to-wear wardrobe, with a high level of femininity: here is the first spring summer 2020 capsule collection by Crida

Cristina e Daniela. Due amiche, un sogno. Che oggi diventa realtà: dall’incontro dei loro nomi e della loro creatività nasce Crida, un nuovo brand di moda dedicato a tutte le donne. La prima capsule collection per la primavera estate 2020? Un guardaroba moderno, sostenibile e facile da indossare, ad alto tasso di femminilità.

A female bet

Cristina Parodi and Daniela Palazzi have known each other for 20 years, but they have different stories. One is a well-known journalist and TV presenter who is very busy between home and work, the other is passionate about art and interior design and is the mother of four children. Both born and raised in Bergamo, they are not only linked by a long-standing friendship, but also by a unique sensitivity for style: characteristics that inspired them in the creation of Crida, the zero-mile fashion project born right in “their” city. It is here, in fact, that they buy fabrics and make them.

Capsule wardrobe

Crida’s debut capsule collection for spring summer 2020 consists of ten dresses and two coats. Each model is named after a city in Italy: a tribute to the Made in Italy style. Natural fabrics and quality workmanship, as well as attention to convenience and comfort, are the flagships of these garments designed by women for women. A few, studied pieces to be worn in rotation over and over again: sweaters, men’s shirts, full skirts and chemisiers in 100% natural fabrics, such as silk, canvas and cotton, which mix neutral tones such as cream, black, terracotta and tobacco with forest green, pastel blue, yellow and red. And then the fitted blazer in double crepe and the 100% silk faille trench coat to match the dresses, playing with layering.

Style and comfort for everyone

A wardrobe that is all about elegance, but doesn’t compromise on practicality. Crida’s pieces come in comfortable midi lengths and don’t have zippers, to best enhance different body types. Basic pieces designed to be worn all day, every day. For those who, despite their busy schedules, love to look good and dress well. At any age.

by Martina D’ Amelio
Source: https://bit.ly/2MmZRoP