December Editorial

This, now standard, is the editorial of the greetings. We arrived in December struggling, each in their own way, to regain that normality and serenity that the end of the year usually brings with it along with its load of lights, toasts, purchases and parties. We delude ourselves that this is the case again but we also know that too many things have changed in the last twenty months and that it will never be the same Christmas again. It will be a sadder Christmas for those who in this difficult year, and still on the thin thread of the emergency, have lost loved ones, suffered from Covid by getting sick or losing their jobs. And to all those who have lived or are still struggling with a deadly and ever-changing virus, we are close with all our hearts. But it will also be a Christmas of revenge for those who have been able to hold out or have reinvented themselves, not without difficulty, creating new opportunities for life and profession.

Italy, which has shown that it knows how to manage this pandemic better than many other countries, is now facing a difficult but also exciting situation thanks to the economic recovery and the precious possibility of receiving from Europe those funds that could give an exceptional boost to all sectors of our economy. However, we need to row all together in the same direction, to be aware that this is a unique opportunity and, above all, it is essential to understand that we cannot afford another lockdown. The vaccine is our most effective weapon and the super green pass, which limits access to public places for the unvaccinated, is a tool that does not deprive the freedom but guarantees it to the entire community. We believe that getting vaccinated is a duty and a social responsibility: there is also the choice not to get vaccinated but there is no right to endanger the lives of others. So let’s try to prepare ourselves to live a Christmas in serenity and safety by taking all the necessary precautions.

We at Crida, like many other realities in the fashion world, have lived a year full of work and definitely uphill. It was not easy but we believed in it: in the recovery of Italy and above all in the strength of Made in Italy which represents the heart of our project. We have continued to collaborate with the factories of our territory by keeping the level of the packaging of our garments high, we have done research in the world of textiles to find the most beautiful Italian silks and wools suitable for our idea of fashion, refined and timeless. and now we are proud to announce that next season we will be present in many stores in Italy, in all the most important multi-brands and with the most exclusive brands. For me and Daniela it was a great emotion to see that the great Italian buyers have chosen us and believed in us and we will return this trust with an even greater effort of creativity and style. From the first capsule of ten dresses with which we presented ourselves to the market in that difficult February 2020, Crida has evolved and expanded to try to dress all women with her clothes and to meet different needs, while maintaining faith with initial promise: only natural fabrics without synthetic fibers and only products manufactured at zero km near Bergamo.

The greatest satisfaction of this year that is about to end is realizing that our message of quality and sustainability has passed since so many follow us, appreciate us and buy us. A heartfelt thanks to all of you who have allowed us to grow and to affirm ourselves in such a complicated moment. We promise to remain faithful to ourselves and to our style, convinced that fashion, while expanding and becoming more and more global, must always remain Italian and increasingly green and environmentally friendly.

This is the wish that we will put under the tree and that we address to all of you for a holiday period that is bright and aware.

Merry Christmas and Happy New Year with us!

Cristina & Daniela