February Editorial

We leave with enthusiasm. We try? We have to try.

Twelve months ago we were overwhelmed by one of the worst nightmares of our life, a tragedy that affected the whole world, destroying millions of lives and dramatically affecting economic and social life. A year later we all feel a lot of fatigue, maybe we still don’t see the light at the end of the tunnel, but little by little we are raising our heads.

And I am sure that if Italy succeeds, it will be thanks not to the politics or to those aid we look forward to from Europe, but to the incredible strength and courage of those entrepreneurs who lead our economy made up of small and medium-sized companies. , of those people who have rolled up their sleeves and started over, because in this the Italians are the best of all: in the ability to react and recover from tragedies. In addition to creating style and elegance.

I talk about fashion because it is the sector I know best. He suffered, he stopped, he understood that he had to change and now he comes to the starting line with a new energy: collections full of colors (yes, even for men!), Clothes that are not minimal at all and two watchwords fundamentals, sustainability and optimism.

At Crida, you know, we never stopped, we continued to work, we sold our spring-summer collection all over Italy that you will now find in the best stores, we understood that we were on the right path by focusing immediately on quality and on made in Italy, suggesting to buy less and buy better, producing everything on the territory to defend the supply chain.

Now we want to face this spring thinking positively, not only because February is a crucial month for sales campaigns, but because we are convinced that the desire to dress will return (in reality it never went away to me …), the desire to buy something new for a special event, be it a wedding or a birthday party, but also, why not, a dinner invitation from someone special. February 14 is the day of lovers, and never as now we need love and sharing: to help you choose the look we have prepared a special selection dedicated to Valentine’s Day, with our unmistakable red dresses, modern and super feminine, perfect to strike those in front of us in the heart.

And then I want to announce with a pinch of pride that in February Crida will be the protagonist of an important event: we have been chosen by Rinascente Milano to occupy the most visible and important space of their store, as a new brand, with the possibility of selling our collection. spring summer for three weeks during the fashion week, from 23 February to 15 March.

For me and Daniela it is a great satisfaction after such a tiring year, it is a sign of encouragement to continue in this direction, but above all it is the opportunity of great visibility that we were waiting for, the possibility of presenting our idea of elegance, for a woman who wants to be reborn.

We believe that every dress and every color we wear has a meaning and a strong symbolic power: it is no coincidence that there are garments that have become the sign of a historical period or a philosophy of life, I am thinking of the Coco Chanel suits that freed women from corsets, to the miniskirt by Mary Quant, an emblem of contestation and sexual revolution or to the jackets of a genius like Giorgio Armani who helped career women in the 80s to be credible, comfortable and stylish. But what do we need today? At this moment I feel the need for lightness, color, a refined elegance that does not detract from the daily commitment of work, family and children but which allows each of us to say, looking in the mirror: I feel beautiful.

This is the world that we have imagined and that we have created with our dresses of natural silk, fine cotton and pure linen, in a rainbow of brilliant shades. Every woman has an infinity of colors within her, and after such dark months, the time has come to find them again.

We are ready for this special spring and we will be happy to meet those of you who want to visit us at Rinascente, where we are organizing our space as welcoming and elegant as our clothes. Like the Crida style, which simply means Cristina and Daniela, two women like you, who love fashion and want to start living again, but to live in color.